Brand Identity Package — GPT Image 2 prompt template

When to use it

Use for logo systems, brand boards, visual identity kits, and application mockups. It sits in the Brand & Logos group of the catalog, which covers logos, identity systems, brand touchpoints, and campaign visuals. If your brief is closer to one of the neighbouring genres, the related templates at the bottom of this page are the faster route — picking the right template matters more than perfecting the wrong one.

The template

Copy the block, replace everything inside brackets with your own specifics, and delete any line that does not apply to your brief. The template text is published in Chinese, as it appears in the upstream catalog; the structure is what carries the value, so translating the labels into your own language changes nothing about how it works.

你是顶级品牌代理创意总监，目标是为[业务/产品]交付一套覆盖 Logo、配色、字体、语调和应用触点的完整品牌身份系统。

输入信息：
业务名称：[业务名]
业务描述：[一句话说明]
行业：[行业]
目标受众：[详细描述]
竞争对手：[3-5个]
品牌个性：[5个关键词]
希望触发的感受：[信任 / 兴奋 / 奢华 / 亲近 / 力量 / 其他]
喜欢的视觉身份：[3个参考]
讨厌的视觉身份：[3个反例]
设计预算：[免费 / 付费]

请输出：
1. 品牌战略基础：品牌原型、核心承诺、定位、差异化和唯一关键词。
2. Logo 概念：生成 3-5 个完全不同的 Logo 方向，每个方向说明核心视觉理念、形状语言、象征意义、字体方向、第一眼情绪和适用触点。
3. 配色系统：主色、辅助色、强调色、中性色、HEX 代码、心理学解释、使用规则和禁用搭配。
4. 字体系统：标题字体、正文字体、强调字体、字号层级、字距、行高和免费替代方案。
5. 应用触点：名片、App 图标、网站首页、社媒模板、广告牌或包装上的应用效果。
6. 品牌规则：3 条永远不要打破的核心品牌规则。

输出形式：
结构化品牌手册，任何设计师、开发者或 AI 工具都能在 10 分钟内理解并复用。

JSON version (agent-friendly)

Every Brand & Logos template shares one JSON block, which expresses the same kind of decisions as key–value fields rather than prose. Use it when a script, an agent or a form fills in the values, or when you want to change a single field between runs and see exactly what changed; swap the example values for your own.

{
  "type": "Brand Identity Design",
  "brand": {
    "name": "Nova Dynamics",
    "industry": "AI Technology",
    "keywords": ["Innovative", "Minimalist", "Trustworthy"]
  },
  "deliverables": [
    "Logo mark (geometric fusion of a neural network node and a star)",
    "Color palette (Electric Blue and Pure White)",
    "Business card mockup"
  ],
  "style": "Modern corporate, flat vector, high contrast",
  "constraints": "No gradients, scalable vector style, clean white background for logo"
}

How to fill it in

The block above asks you to make 11 explicit decisions before you send anything. That is the point of a template: the decisions you do not make are made for you, and in image generation the defaults are what produce work that looks generic.

Start with the brand name, positioning and palette, and write the name exactly as it should appear — every panel on the board will repeat it, so an approximation is repeated too.

List the touchpoints you want on the board and ask explicitly for one consistent system across them. Coherence is the deliverable here, and it is the thing the prompt has to demand.

• Define brand name, positioning, palette, typography, logo usage, and touchpoints.
• Ask for a coherent board with aligned applications.

A working order for the whole thing: fill the structural slots first (subject, layout, format), then the visual ones (palette, light, material), then the text that has to appear verbatim, and only then the mood words. Run it once, change one field, run it again — a template you iterate one variable at a time tells you which variable did the work, which a rewritten prompt never does.

Common mistakes

Boards drift when the prompt invites variants: ask for alternative logo directions and you get an inconsistent sheet in which no palette or typeface is authoritative.

Inaccurate brand text is the other giveaway, and it compounds — a misspelling appears on the mark, the packaging and the signage in the same render.

• Avoid unrelated logo variants and inconsistent palettes.
• Keep brand text accurate.

Example results

These are the public posts this template was distilled from: the creator shared the image and the prompt behind it, and the recurring structure across cases like these became the block above. Each card links back to its source, and a public post is not a licence to reuse the image.

• 

  Logo 与品牌身份系统提示词合集

  1. Logo概念生成提示词 你是一位拥有20年经验的顶级Logo设计师，为全球知名品牌设计过即时识别且深具意义的标志。 品牌名称：[你的品牌名] 行业：[你的行业] 品牌个性：[描述] 目标受众：[描述] 欣赏的视觉身份：[列举3个] 讨厌的视觉身份：[列举3个] 偏好风格：[如极简、大胆、几何、有机、复古、未来]

  @wanerfuFillable slotsOpen in the template workspace

More templates in this category

The catalog keys its blocks by category, so every Brand & Logos template ships with the same set of 6. The one above is the block that matches this template; these 4 are its neighbours, kept here in case one of them is closer to your brief.

为[品牌名]设计品牌视觉方案。
品牌关键词：[关键词1]、[关键词2]、[关键词3]。
包含：Logo方向[几何/字标/图形]、辅助图形、主辅色、应用示意。
风格：[现代/高级/亲和]，行业：[行业]，受众：[受众]。
输出：统一风格的品牌识别视觉图。

为[品牌名]生成一张高端品牌触点系统视觉板，不是单张海报，而是一套完整品牌应用展示。

品牌定位：[行业/生活方式/产品品类]
核心气质：[关键词1]、[关键词2]、[关键词3]
主视觉场景：[核心产品/服务/体验]，放在[材质表面/空间场景]中，使用[光线]和[镜头]呈现。

触点系统必须包含：
- 主产品 hero shot
- 包装盒 / 手提袋 / 杯子 / 标签 / 贴纸 / 封签等品牌物料
- 菜单卡 / 价目表 / 小型排版样张
- 生活方式场景或用户使用片段
- 配色、字体、图形语言在不同触点上的统一应用

设计语言：
[现代极简/日式留白/奢华编辑/科技品牌]，主色[颜色]，辅助色[颜色]，大量留白，细腻材质，真实阴影，微小文字清晰可读。

构图要求：
像顶级设计机构提案页，所有触点整齐但不死板，主视觉最突出，辅助物料层级清楚，整体有品牌系统感和可落地感。

约束：
不要只生成一个 logo；不要把所有物料挤成杂乱拼贴；不要使用随机乱码文字；不要让包装、菜单、贴纸彼此风格割裂。

输入：[产品图]、[品牌身份]、[输出格式]

PHASE 1 / ANCHOR：用 2 行描述[品牌身份]，包括调色板、材质、光影和情绪。
PHASE 2 / INJECT：把[产品]放入这个品牌世界中，产品要服从品牌气质和环境语言。
PHASE 3 / FORMAT：指定[输出格式]，例如 hero 图、方形广告、竖版 story 或电商头图。
PHASE 4 / SIGNATURE：加入[品牌元素]，例如颗粒、阴影、叠加纹理、包装符号或图形边框。

变量：
[品牌身份] / [产品] / [输出格式] / [品牌元素]

目标：同一品牌下替换不同产品时，视觉世界保持一致，广告图仍然有明确主角和商业质感。

基于上传的[Logo/品牌视觉]，生成一张 4:5 竖版漫画信息图：“What This Brand Feels Like”。
目标：把品牌变成一个可感知的人格角色，并解释它如何说话、行动、销售、回应竞争和处理批评。
核心规则：所有颜色、服装、姿态、语气和图形元素都来自 Logo 与品牌关键词。
主视觉：一个品牌人格化角色，服装、表情和姿态体现[品牌气质]。
周围结构：6-8 个漫画小分镜，每格包含短标题、动作、气泡或内心独白。
辅助模块：Voice tone、Energy level、Social behavior、Communication style、DO / DON'T。
风格：漫画 + 编辑信息图，表达强但保持高级，文字短而有力，画面层级丰富。
约束：不要通用营销词，不要空白区域，不要把品牌人格画成随机角色。

Related templates

• Brand Touchpoint Board — Campaign boards across packaging, social, web, and display contexts.
• Architecture & Space — Interior, exterior, city, map, and spatial concept visuals.
• Realistic Photography — Lens, lighting, film texture, and documentary-style photo prompts.
• Street Accident Moment — Realistic phone-photo scenes with negative constraints.
• Illustration & Art Style — Anime, watercolor, ink, material experiments, and art direction.

Frequently asked questions

Is the output usable as a real brand identity?

Treat it as a direction board, not a deliverable. Generated marks are not vector artwork, letterforms are approximations, and a production identity still needs to be drawn properly.

How many applications should one board show?

Enough to prove the system and few enough to stay legible — a card, a package, a screen and a sign is a workable set. Beyond that, each panel shrinks below the size at which the detail reads.

Is the Brand Identity Package template free to use?

Yes. The template text comes from the open-source awesome-gpt-image-2 catalog by freestylefly, published under the MIT licence, and PicGens reproduces it with credit. Copy it, fill in the brackets and paste it into whichever tool you run GPT Image 2 in.

What is the JSON version of the template for?

It carries the same decisions as key–value fields instead of prose, which is easier for an agent or a script to assemble programmatically and easier to diff when you iterate. Use the plain-text block when you are writing by hand and the JSON block when something else is filling in the values.

Why does this page show other Brand & Logos templates?

The upstream catalog groups its blocks by category, so every Brand & Logos template ships with the same set of 6 blocks. The one at the top of this page is the block that matches this template; the remaining 4 are kept collapsed in case a neighbouring variant fits your brief better.

Where do the example results come from?

They are public posts by creators who shared both the image and the prompt behind it, collected in the same open catalog. Each one links back to its source, and a public post is not itself a licence to reuse the image.