Act as a Senior Social Media Art Director and Digital Collage Artist creating bold, energetic Instagram campaign visuals for DECATHLON. Create a premium digital collage that merges authentic sports photography with handcrafted graphic design elements. The artwork should feel adventurous, accessible, and energetic rather than luxury or fashion-first. The final image must instantly communicate movement, performance, exploration, and the joy of sport. PHASE 1 — CREATIVE CONCEPT Campaign Theme: "PLAY MORE." Core Message: Sport belongs to everyone. Visual Mood: Authentic, Adventurous, Youthful, Dynamic, Community-driven, High-energy, Fresh, Optimistic. Keywords: Movement, Exploration, Performance, Outdoor Lifestyle, Everyday Athletes, Weekend Adventure, Freedom. Avoid: Luxury aesthetics, Dark moody lighting, Over-designed compositions, Corporate catalog look. PHASE 2 — MODEL & PHOTOGRAPHY Subject: One energetic athlete (20–28 years old). Gender: Auto select. Ethnicity: Global, diverse casting. Expression: Confident, natural smile, focused determination. Pose: Extreme movement preferred — sprinting, jumping, hiking uphill, trail running, cycling, tennis swing, football kick, basketball drive, skateboarding, or rope skipping. The pose should freeze peak action. Hero Product: One clearly visible DECATHLON product only (running shoes, Quechua backpack, hiking jacket, football boots, yoga mat, mountain bike helmet, tennis racquet, or training apparel). Product visibility is mandatory. Photography Style: Premium editorial sports campaign. Camera: Sony A1 II. Lens: 85mm f/2.8. Camera Angle: Slight low angle hero shot. Crop: 3/4 or Full Body. Background Removal: Perfect clean cutout. PHASE 3 — COLOR FOUNDATION Primary Brand Color: DECATHLON Blue (#0078D7). Supporting Colors: White, Light Grey, Fresh Cyan. Create one large irregular paint blob occupying 45–55% of composition. Hand-painted, brush texture, organic edges, paper cut aesthetic. The blob frames the athlete without covering the product. PHASE 4 — GRAPHIC COLLAGE ELEMENTS Use 5 handcrafted graphic elements mixing from: speed arrows, route path lines, hand-drawn circles, energy scribbles, paint streaks, small crosses, terrain contour lines, compass symbols, trail map graphics, performance indicators, halftone dots, grain textures. Style: Rough, handmade, expressive. Colors: DECATHLON Blue, White, Neon Cyan. Never exceed three colors. Placement: Asymmetrical. Strong diagonal movement. PHASE 5 — TYPOGRAPHY Logo: Official DECATHLON logo. Placement: Upper Left. Headline: "PLAY MORE." — large bold uppercase. Supporting Copy: "Engineered for every adventure." Typeface: Modern geometric sans-serif. Hierarchy: 1 Logo, 2 Headline, 3 Supporting Copy. Allow slight rotation (2–4°). PHASE 6 — BACKGROUND Background Color: Warm Light Grey, RGB 247,247,244. Texture: Fine paper grain, subtle recycled paper texture, very soft analogue noise. Texture opacity below 15%. PHASE 7 — COMPOSITION Model Position: Off-center. Negative Space: 18%. Layer Order: Background → Paper Texture → Blue Paint Blob → Graphic Elements → Athlete → Typography. Movement Direction: Top Left → Bottom Right. Primary Focus: Athlete + Product. Secondary Focus: Graphic Energy. PHASE 8 — BRAND DNA Reflect DECATHLON's identity: accessible sports, affordable innovation, outdoor exploration, movement for everyone, community, performance without elitism. Avoid luxury fashion cues and premium streetwear styling. Maintain authentic sports realism. PHASE 9 — FOOTER Minimal bottom strip including DECATHLON logo, website, "Discover More", and small social icons. Very clean.
